embrace failure

how failure breeds success

you will see some failures. as we take more risks, this is something we must accept as part of the regeneration process.

innovation requires risk-taking.

failure is not a bad thing.

explore. experiment. foul up, sometimes. then repeat.

intelligent failures--those that happen early and inexpensively and that contribute new insights about customers--should be more than just tolerable. they should be encouraged.

figuring out how to master this process of failing fast and failing cheap and fumbling toward success is probably the most important thing companies have to get good at.

people may fear failure, but they fear the consequences of it even more. the performance culture really is in deep conflict with the learning culture.

failure parties are a way of recognizing that it's part of the creative process.

tt's only a failure if we fail to get the learning.

if top executives are accepting, people will embrace risk. But if managers react harshly, people will retreat from it.